About Brightside Renovations

Hi, I am Keith Groen, owner of Brightside Renovations. When I began working in renovations, I did what any resourceful fellow would doโ€ฆ I began working on my own home as well. Renovating my own home taught me firsthand the costs and frustrations of renovations from the homeownerโ€™s perspective, but it also gave me the opportunity to see how, with good materials and workmanship, I could make my own space more livable for my family. I fell in love with renovations. My passion lies in doing a job right, using quality materials, and following the right processโ€ฆ the first time. I am thankful for the time I spent learning my trade with a contractor who shared the same vision of craftsmanship and quality work. Having grown up in a home where my parents ran their own small business, business ownership was also in my blood, so I launched Brightside Renovations. I love transforming my customersโ€™ homes into spaces that will function for them and stand the test of time.

When I am not renovating houses, you can usually find me outside biking, walking around town, or camping! I am married to my wonderful and supportive wife, Emily. We live in the scenic town of Caledonia, where we raise our three kids.

The inside of a screen deck room focused on the stylish ceiling fan and wooden ceiling.


No two homes are the same. No two projects are the same. We start each project with a clean slate and apply creative problem-solving to your unique vision to collaborate on a design that fits your lifestyle and vision for your home.


We share our process with the customer. With an open line of communication, our clients are always in the loop and up-to-date on progress and decisions. We empower our customers to ask questions and stay informed so they feel confident in making decisions and in a job well done.


We present ourselves professionally and share our expertise honestly. We want to build a genuine connection with customers. We believe it’s the only way to foster a collaborative environment where everyone can share ideas freely and creativity can thrive.


We practice and develop our skills to bring precision to every measurement and cut. We are committed to high-quality results and arenโ€™t afraid to do something again if it doesnโ€™t feel right, even if no one will see it. We donโ€™t cut corners.


Trust is the foundation of our work. Our goal is to fully satisfy our customers and earn their business. We donโ€™t collect our final payment until we agree the project is complete. You have invited us into your home and trusted us with your project; we donโ€™t take that lightly.

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